There is often a desire in us to GIVE RESPONSIBLY directly to an individual with a very specific need, and the GIVA digital platform enables this.
Digital technology and social media platforms have transformed the way we relate, communicate and transact, creating new opportunities in which to engage. GIVA is an innovation that enables the South African non-profit sector to access this social media market and its customers’ demand for personal connection, transparency, convenience, choice, feedback and instant gratification.
GIVA connects those who want to give directly with individuals in need at accredited non-profit organisations, and also empowers givers to donate any amount they choose, either dedicating their donation to one individual or spreading it across a few individuals.
The “needfeed” can be viewed by going online to the GIVA platform. It lists a variety of people who need something specific. For example, one young woman from The Haven required R6 050 to do a tourist guide course. As a result of GIVA donors who took her story to heart, she qualified and is today employed.
Once Givers have chosen one or more individuals to whom they want to donate, they’ll receive progress updates. This creates a value chain not just of transparent feedback, but also of accountability for givers so that they see the impact of their responsible giving actions.
Originally born out of a project known as The Safety Lab, and inspired by the CCID’s own GIVE RESPONSIBLY call to action, GIVA is today overseen by the Community Chest – an innovative solutions hub for all donor interest.
Says Tasso Evangelinos of the CCID: “We fully support GIVA, particularly as a number of our own partner NGOs have individuals on the needfeed. We believe it offers a viable option to those who want to see exactly where their donation goes.” For more about GIVA visit www.giva.org.za.
This article first appeared in the Tough Times, a supplement that was distributed with the June/July 2015 issue of City Views. Read it online.